PHOENIX — Every two seconds, someone in the U.S. needs a blood donation, according to the American Red Cross .
The Southwest Arizona Chapter of the organization is running a campaign to encourage more Latinos in Arizona to donate blood.
The Southwest Arizona Chapter serves 1.4 million people across Pima, Santa Cruz, Cochise, Yuma, La Paz, Graham and Greenlee counties. The group’s”Los Donates” campaign, timed to coincide with Hispanic Heritage, seeks to inspire more Latinos in Arizona to donate blood and help meet the critical demand.
“Donating blood is one of the noblest acts a person can do,” said Edgar Olivo , CEO of the Red Cross of Arizona and New Mexico.
The initiative draws inspiration from the traditional Mexican card game lotería, similar to bingo. The donantes, or donors, featured on the Red Cross cards represent people who’ve won because they’ve donated a lifesaving necessity which is blood donations.
Around 60% of Latinos have Type O blood, according to the American Red Cross. Type O is vital: O-positive blood is the most common blood type, account for an estimated 37% of the world’s population. O-negative blood is a universal donor, meaning it can be donated to anyone regardless of blood type or phenotypes.