GRAND RAPIDS, Mich. (WOOD) — A new clothing store has opened its doors on Grand Rapids’ bustling Wealthy Street.
Vintage Charm celebrated its grand opening Thursday at 680 Wealthy St. SE near Henry Avenue.
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This marks the 10th overall location and second Michigan location for the brand, which started 24 years ago in La Grange, Illinois.
“I started collecting vintage items and reselling them out of my home,” owner Nancy Allodi told News 8.
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Vintage Charm “evolved over the years,” she continued, eventually becoming a lifestyle brand with clothing and home goods. It kept the name as a nod to its past, but none of the goods Vintage Charm sells today are actually vintage, Allodi noted…