WRIGHT TOWNSHIP, Mich. (WOOD) — A West Michigan company is working toward sustainability by buying up overproduced or undersold food.
Natural Choice Foods was started in 1997 by a father and son who wanted to help keep food out of the landfill. The company has since grown into a 135,000-square-foot Marne facility, which it moved into in 2021, with five of its own stores, Daily Deals Food Outlet . It also sells products in more than 1,000 secondary-market outlet stores throughout the country.
The company’s model is to buy food that has been overproduced or undersold in other major retail channels, then sell it at a discount. Some of the food that comes from private labels are repackaged under the Daily Choice brand.
How a GR upcycle business slows fashion down
When a News 8 crew stopped by the Marne facility, the team was processing 30 pound bulk bags of chicken nuggets that had been overproduced for a food service chain.
