GRAND RAPIDS, MI — The small but mighty team at Buell Motorcycle is preparing to challenge industry giants with the release of its new Michigan-made motorcycle.
The company plans to launch its Super Cruiser this fall, a $26,000 bike that blends classic American cruiser design with European superbike power.
With 6,000 pre-orders already in hand, CEO Bill Melvin aims to challenge industry heavyweights like Harley-Davidson and Indian Motorcycle…