For over a century, DeVries Jewelers has been a beloved part of the Grand Rapids community — known for their elegant fine jewelry, custom design expertise, and exceptional customer service. As a family-owned business since 1901, they’ve helped generations celebrate life’s most meaningful milestones.
Now, DeVries is beginning a sparkling new chapter with a move to its new location on Leonard Street. This updated space combines timeless charm with modern elegance, offering an inviting atmosphere where every visit feels special.
Inside the new showroom at 433 Leonard Street, NW, you’ll find an expanded selection of engagement rings, wedding bands, fine jewelry, and luxury timepieces. Whether you’re selecting a gift or creating a custom design, their knowledgeable team is dedicated to making every moment — and every piece — unforgettable…