GRAND RAPIDS, MI (WOOD) — Local retailers are facing one of their most critical sales periods as shoppers enter the final stretch before Christmas.
The Grand Rapids Chamber reports retailers earn about 75% of their annual revenue in the holiday season’s final six weeks, with the last five to six days before Christmas proving to be the most crucial.
“I think it’s just a lot of water, a lot of coffee and a lot of prayers and hopefully people are gonna be showing up,” said Richard App, retail retention and attraction specialist at the Grand Rapids Chamber.
LOCAL VERSUS BIG BOX STORES
App emphasized the value of shopping locally during the last-minute rush…