A longtime athletic apparel retailer, now fully women-owned, plans to shift its strategy, placing a larger emphasis on inclusivity and adding to the in-store experience for female customers.
Gazelle Sports CEO Jen Brummitt took over as majority owner of the 40-year-old Grand Rapids-based specialty and active lifestyle chain early this year.
Gazelle Sports has seven stores, including two in Grand Rapids as well as in downtown Birmingham, Northville, Grandville, Kalamazoo and Holland…