For five generations, DeVries Jewelers has been a fixture on its Grand Rapids’ neighborhood business corridor, building a reputation with its craftsmanship, customer relationships, and commitment to the community.
The family-owned business marks its 125th anniversary in 2026, a milestone that reflects the willingness to evolve in a changing retail landscape.
Siebern Gerald DeVries opened the original jewelry store on Leonard Street NW in 1901. Since then, the business has operated continuously through economic downturns, shifts in consumer behavior, and significant changes within the jewelry industry…