Downtown business owners invest to entice amphitheater foot traffic

Downtown Grand Rapids business owners are investing in more public events and expanding operating hours as real estate brokers deploy new selling points ahead of the Acrisure Amphitheater’s opening in two months.

With Lionel Richie set to open the 12,000-person venue on May 15, business owners throughout the Heartside-Downtown district say the anticipated influx of foot traffic will be a welcome boon.

Studio C, the parent company of Celebration Cinema and Studio Park, is targeting pre-concert crowds at its open-air piazza about three blocks from the amphitheater…

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