When Seroogy’s Chocolates Customer Service and Sales Lead Danny Treminio first tasted a horchata-inspired chocolate bar from another company, something was missing. It didn’t taste like the horchata Treminio grew up drinking.
Rather than simply move on, Treminio brought the idea for a more authentic horchata chocolate to the Seroogy’s production team. They loved the concept, and what started as an employee suggestion soon became a collaborative development process that resulted in Seroogy’s limited-edition Horchata Meltaway Bar.
Launched Sept. 15 in celebration of Hispanic Heritage Month, the bar will be available through Día de los Muertos on Nov. 2…