For Pilsen Flower Shops, Día De Los Muertos Marigolds About More Than Sales: It’s About ‘Community’

PILSEN – Flower shops in Pilsen have been gearing up for Día de los Muertos, one of the busiest times of the year when demand for one flower in particular spikes: cempasúchil, or marigolds. The Mexican holiday, traditionally observed Oct. 31-Nov. 2, is a chance for families…

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