Valley Transit, the public transportation service for Wisconsin’s Fox Cities, will be officially launching its new payment system on Aug. 1, 2025. WisGo, powered by Umo, allows riders to pay their fares using either a mobile app or a reloadable card. Additionally, Valley Transit is introducing fare capping, ensuring riders don’t pay more than a daily or monthly limit while using WisGo.
“With WisGo, riders will have multiple ways to take advantage of fare capping and streamline their payments: the Umo Mobility app or a reloadable WisGo card, both of which can be loaded with money using credit and debit cards, Apple Pay and Google Pay,” according to a press release. “Riders can simply scan their mobile app or tap their WisGo card when boarding and the bus fare will be automatically deducted. Cash is still accepted across all routes, but riders will not receive the benefits of fare capping.”
“We’re excited to introduce WisGo to our community,” Valley Transit General Manager Ron McDonald said. “By offering more convenient payment options and fare capping, we’re making transit more accessible, affordable and rider-friendly.”…