From UScellular to T-Mobile: Wireless service evolving in Suamico

UScellular Authorized Agent Cell.Plus has proudly served Wisconsin communities for over 30 years. Their Suamico store at 2304 Lineville Road continues to serve customers today as UScellular, while looking ahead with anticipation as T-Mobile guides the transition following its purchase of UScellular on August 1. Throughout this process, the trusted faces and personal care customers rely on remain the same.

Cell.Plus has been deeply rooted in Wisconsin for 30 years. Founded in 1995 in downtown Baraboo, the company’s corporate offices remain there today, anchoring its 18-store footprint across Central Wisconsin. From the very beginning, Cell.Plus has embraced a community-first approach, supporting organizations such as local Boys and Girls Clubs, food pantries, and parenting support programs. That tradition continues in Suamico, where customers are served by a local team committed to listening, helping, and investing in their community.

The first visible change at the Suamico store is a new indow sign reading, “UScellular is now part of T-Mobile.” While the store is not yet offering T-Mobile products or customer service, UScellular customers already have access to benefits such as dining and travel discounts. In addition, T-Mobile has shared that customers may experience improved coverage in certain areas as the two networks integrate…

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