Pop-up businesses are gaining in popularity as entrepreneurs test the market before making a big investment in a brick-and-mortar location or e-commerce site. And many of the food-related businesses start with a compliment. That’s Sarah Besaw’s story.
“I started baking during COVID and was doing it for fun and giving cookies away,” said Besaw, of Green Bay. “I started with cute little cookies that were decorated to look like things like toast or lemon circles. I had people I was sharing cookies with saying they were delicious and looked really cool.”
She wasn’t trying to sell the cookies when a co-worker at Green Bay Water Utility, where Besaw works full time, asked if she could order some…