NEENAH, Wis. (WBAY) – Iowa-based Theisen’s Home Farm Auto will open its first Fox Cities location next spring at 999 Winneconne Ave. in Neenah.
The store will mark Theisen’s fifth Wisconsin location and its 26th store overall when it opens in the renovated former Krueger’s True Value building.
“We are excited to bring Theisen’s to Neenah,” President and CEO Tony Theisen said in a statement. “This community is a great match for our home farm auto and pet offering. With our family’s long history in the business and our commitment to putting customers first, we look forward to serving Neenah for many years to come.”
Theisen’s is renovating the existing structure to include a 44,683-square-foot main store with sales floor, offices and expanded warehouse space. The project also includes a 10,500-square-foot attached pole shed for lumber and supplies.
Expansion across Wisconsin
The family-owned company has been in business for 98 years and competes with retailers such as Fleet Farm, Menards and Blain’s Farm and Fleet…