According to the Wisconsin Office of Outdoor Recreation, Dane, Door, Iron, Oconto, Oneida and Vilas counties generated $49.1 million in economic activity through outdoor recreation.
“Biking, hiking, canoeing, fishing, snowmobiling, skiing — you name it — outdoor recreation is a part of our culture as Wisconsinites and drives local economies, while also supporting folks’ mental and physical health to boot,” Gov. Tony Evers said in a statement. “Much of Wisconsin’s outdoor recreation industry depends on our local parks, trails, natural areas and destinations, and the DIY Program supports local leaders in capturing the true economic value of their destination so they can better showcase all our state, and our beautiful outdoor spaces, have to offer for visitors and locals alike.”
In 2023, outdoor recreation contributed more than $11 billion to Wisconsin’s economy, according to the U.S. Bureau of Economic Analysis. The 2024 data has not yet been released…