A Deep Dive Into The Design Language Of The Southeast

As both a lifelong Atlantan raised in a classical 1920s house and an editor who has written about Southeastern residences for decades, I know firsthand that Southerners take design, and our homes, seriously. Some of America’s most acclaimed interior designers, past and present, hail from the region, including Albert Hadley, Bunny Williams, Charlotte Moss and Miles Redd. We also lay claim to High Point, North Carolina, known as the “home furnishings capital of the world.”

Vibrant and increasingly diverse, the Southeast continues to welcome newcomers who are drawn to the (usually) mild winters and larger-than-average houses. While we’re often associated with traditionally furnished abodes—yes, antiques and the occasional floral chintz fabric still have their place—the reality is much more layered. Southeastern design is a coat of many colors: historically minded, forward thinking and, at times, unexpectedly daring. No matter the style or setting, our dwellings are always pleasures to come home to.

75% Of Designers Working In The Southeast Say Their Clients Are Seeking Classic And Traditional Styles

Tradition’s New Look

The Southeast reveres traditional architecture. Drive through a venerable residential neighborhood in Atlanta or Birmingham, and you might have a hard time discerning which manses were built in recent years or over a century ago. Classical principles might be ingrained in Southern architects, but their work is anything but stuck in the past, as evidenced by the modern architectural elements many of them are incorporating into their work. One only needs to see the presence of sleek glass-and-steel windows and doors in a formal Georgian-style house to understand that the region’s design professionals make it a point to keep up with the times.

Zeal For Furnishings

There is a reason for the proliferation of to-the-trade design showrooms across the Southeast: Interior furnishings are big business here. “The warmth of Southerners is reflected in their homes,” says Atlanta designer Barbara Westbrook, especially those furnished with “antiques, patterns, deep sofas and at least one fabulous wing chair.” Step into a well-appointed city residence—like the Greenville, South Carolina, house (featured above and below) designed by Westbrook Interiors and Summerour Architects—and you will likely encounter sumptuous fabrics, silk rugs or perhaps elaborate passementerie. The Southeast is a textile-lover’s paradise. Customized decor is also bountiful, as is comfortable upholstered seating likely sourced from one of High Point’s premier brands…

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