WINSTON-SALEM, N.C. (WGHP) — NASCAR is expanding its Campus Lab Program to Winston-Salem State University, the company announced in a press release Sunday.
It is the first university in North Carolina to offer the Campus Lab Program.
“Our new partnership with NASCAR sets us apart as a leading institution in the state of North Carolina,” said WSSU Chancellor Bonita Brown.”
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The Campus Lab Program, which provides hands-on experience to students interested in pursuing careers in the sports industry, began with Bethune-Cookman University in 2023.
Brandon Thompson, vice president of NASCAR Diversity and Inclusion, said the Campus Lab Program adds to the legacy and impact that WSSU has on NASCAR. Earlier this year, NASCAR announced the return of the Clash exhibition to Bowman Gray Stadium , home of the Rams football team, in more than 50 years.
WSSU is the only public university and historically-Black college/university to offer a motorsport management degree program , which the institution says complements NASCAR’s Drive for Diversity program to include more minorities and women in the higher levels of motorsports.