HIGH POINT, N.C. (WNCN) — A recent poll from High Point University found that more shoppers in North Carolina might skip Black Friday and opt-in on Cyber Monday deals.
The survey asked about 1,000 adults in North Carolina if they could choose between the two, would they plan on shopping the Friday after Thanksgiving or on Cyber Monday?
40% said they plan on shopping online during Cyber Monday, the poll said. About 37% said they were unsure or won’t shop during either days, and 24% said they plan to shop on Black Friday.
“Holiday shopping involves the interplay of buyer patterns, commercial advances and cultural pressures,” said Dr. Jerry Fox, chair of the Department of Economics in HPU’s Earl N. Phillips School of Business. “Online shopping has increased convenience, such as home delivery, price comparison, and 24/7 availability.”
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Even though more shoppers prefer to shop online over brick-and-mortar stores, with numbers showing from the survey said 32% to 16% respectively, people who were surveyed said stress has not changed much over the past year.