KINGS MOUNTAIN, N.C. — The one certainty about the current tariff discussions is that nothing is certain, a factor that creates challenges for businesses attempting to strategize with regard to potential impact.
However, one North Carolina textile operation isn’t changing its go-to-market strategy at all and is instead “doubling down.”
“Since COVID, our strategy has been to introduce as many new yarns as our supply chain could handle,” said Sean Gibbons, CEO of Revolution Performance Fabrics|STI Fabrics|Brentwood Textiles. “We’ve been introducing these exciting new yarns into our fabric constructions over the past two years, and all of that effort is really paying off in new placements for this season, which are three times the normal.”
Gibbons said that STI currently has the “best value fabrics in the history of our company,” adding that the current offerings include “beautiful indoor textures starting at $2.75 a yard.” He noted that the other main focus for STI and Brentwood has been on improving the customer experience with shorter production lead times and stocking programs available for shipment from North Carolina or Mississippi, depending on the customer’s preference…