Jonathan Louis CEO: Latest furniture launch is ‘turning point’

HIGH POINT — Luxury furniture brand Jonathan Louis is celebrating its 40th anniversary this year and honoring past, present and future with a new custom upholstery launch.

During this month’s High Point Market, Jonathan Louis will debut Casae, a new design studio and luxury upholstery brand with eight original collections. Company officials said that the debut “marks a bold, new chapter with a focus on honoring its heritage while embracing the future of collaborative, design-forward furniture making.”

“This launch is both a celebration and a turning point,” said Javier Sanchez, CEO of Jonathan Louis. “Casae speaks to the next generation of design leaders, those who seek identity and intention in the pieces they specify. It reflects who we are and where we’re going.”

Officials said that Casae represents Jonathan Louis’ most innovative evolution to date: an elevated, artisanal approach to custom upholstery standing distinctly apart from the core brand. The name Casae, derived from the Latin word for house, reflects the brand’s belief in emotional connection, curated environments and the ever-evolving ways that people live and gather, officials said, adding that the studio aims to serve a new generation of style-driven retailers, e-commerce platforms and interior designers seeking a deeper connection to the pieces…

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