In jewelry retail, a standout store isn’t just a nice place to shop — it’s a profit engine that stops traffic and jump-starts growth.
Mark Pimental, founder of MP Business Consulting, recommends that clients remodel their stores every seven to 10 years — and radically reinvent them every 15 to 18. When planning a new location, he says the strategy should be bold from the start: Choose a site and design that’s impossible to ignore.
“You want it to be a traffic stopper,” Pimental says. A dramatic architectural feature or “wow factor” adds excitement to the shopping experience and encourages customers to spend more. The investment pays dividends internally, too, with a fresh environment energizing owners and staff…