The costume maker who convinced Hersheypark to embrace candy mascots and ‘chocolatize’ their old-timey theme park

(STATE COLLEGE, PENN.) A theme park has to have an identity. If you want to know the two things that Hersheypark does especially well, just approach the entrance.

There you will meet a friendly candy mascot – perhaps a Hershey bar, Reese’s Cup or Jolly Rancher. Soon thereafter, you will encounter Candymonium, one of the park’s newest colossal roller coasters. These marvels of engineering elevate riders as high as 210 feet (64 meters), send them through dizzying loops and corkscrews and propel them at speeds as high as 76 mph (122 kilometers per hour).

If you were to reduce the park’s formula for success to basic math, it would look like this: candy theme + thrill rides = fun…

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