Have you heard? Berkeley got goop’d … or did it?
Goop kitchen, the food-centric offshoot of actress Gwyneth Paltrow’s luxury wellness brand, has touched down in the East Bay. On June 8, via a LinkedIn post, the brand announced that it would be opening a new ghost kitchen outpost in Berkeley. This comes after goop’s initial Bay Area rollout in fall 2025, when Paltrow’s company debuted kitchens in San Jose, Sunnyvale and San Francisco.
Goop kitchen first launched in 2021, positioning itself as a health-conscious delivery and takeout concept, working out of a network of ghost kitchens and selling a variety of bowls, salads, handhelds, pizzas and more that adhere to Paltrow’s famously strict personal wellness standards…