When two former teachers found themselves elbow-deep in pizza dough—and ready to open the doors of their pizzeria—they returned to what they know best: education. For Kira and Mark Zabrowski, managing partners of Much Ado About Pizza in Pleasanton, California, that academic attention infuses everything from their extensive pre-opening research on sourdough to their in-store customer experience, complete with a mini library and Shakespearean insult posters.
Fire Burn and Cauldron Bubble (Macbeth)
The Zabrowskis admit they knew little about opening a pizzeria when they started on their path to pizzeria ownership. Mark had a business degree, Kira’s background was in theater. Both were teachers in a private school, where the closest they got to “foodservice” was orchestrating massive charitable drives to help locals in need. “We didn’t know what we needed to know,” Mark says with a laugh. “You don’t know what you don’t know.”…