The Brief
- A popular ice cream chain with a viral following has a new Bay Area location.
- Salt & Straw is an artisanal ice cream company known for its fresh ingredients and experimental flavors.
- This week, excited customers stood in long lines for the opening of the new Bay Area store.
OAKLAND, Calif. – A popular artisanal ice cream chain known for its unconventional, creative flavors is expanding in the Bay Area.
On Wednesday, viral sensation Salt & Straw launched a soft opening at its new location in Oakland.
Long line out the door
On a warmer than usual November evening, a long line extended out the door, punctuating the excitement surrounding the arrival of the ice cream shop in the bustling Rockridge business district. …