As egg prices soar, sales are booming for this Bay Area alternative

Egg shelves at Bay Area grocery stores tell the bleak story of bird flu, which has depleted supply and pushed California egg prices to $9.22 a dozen in February, according to the U.S. Department of Agriculture.

But one shelf over, vegan egg replacement companies like Eat Just see a story of possibility.

CEO and founder Josh Tetrick said sales have increased fivefold for his company’s Just Egg products compared to the early months of 2024, before the current spike in avian flu. These days, Tetrick said friends and employees often send him photos of Just Egg sitting in its yellow carton next to empty eggs shelves…

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