Cal Athletics informed staff on Friday that all members of the department’s marketing, athletic communications and creative services units — possibly as many as 25 people — will be laid off, effective early June, as part of a strategy for a “complete redefinition of how we operate.”
Four sources within the athletic department confirmed the news to Cal Bears on SI, which obtained a copy of the email sent to staff members.
The stunning move comes as Cal moves forward with “a new, integrated external model called Strawberry Creek Studios, which will align all external efforts around two primary objectives: revenue generation and authentic storytelling,” according to the email…