THE LANDSCAPE OF malls and shopping centers is evolving beyond traditional retail. While retailers will always be front and center, malls and shopping centers are filling spaces with events, pop-ups and immersive experiences. Case in point is the Pacific Commons Shopping Center in Fremont, Calif., which announced last week that School of Rock, a music education organization, will be its newest tenant.
The 2890-square-foot School of Rock will soft open on May 1 with a grand opening set for July 18 and will include live performances by students and tours of the new school led by staff.
While Pacific Commons Shopping Center is filled with iconic brands such as Old Navy, Nordstrom Rack, Ulta, DSW and more, adding School of Rock amongst its offerings is indicative of a larger trend occurring in malls and shopping centers around the country…