LAS VEGAS (KSNV) — Two Big Macs sold just two miles apart had a 21% price difference, raising new questions about how companies use artificial intelligence to set prices and what that means for customer trust.
A Reuters investigation found McDonald’s uses machine learning to recommend prices across roughly 14,000 U.S. restaurants. In one example from Fresno, a Big Mac cost $5.69 at one McDonald’s and $6.89 at another location two miles away.
McDonald’s dismissed the report as a “nothingburger.”…