DoorDash Urges Customers to Tip for Faster Delivery Times, Launches Reminder Screen

  • DoorDash is sending notifications to customers encouraging them to leave a tip for faster delivery times.
  • The company is piloting a “reminder screen” during the checkout process to warn customers that orders without tips may take longer to arrive.
  • DoorDash has been emphasizing the importance of tipping through previous “nudge” reminders and is now addressing the issue of slow deliveries caused by orders without tips.

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DoorDash is reminding customers that their orders may be delivered more quickly if they leave a tip for their driver. The company is sending notifications to customers stating that “orders with no tip might take longer to get delivered.” This move is part of DoorDash’s efforts to encourage customers to tip more.

According to articles and screenshots on social media, DoorDash is issuing a warning to some customers during the checkout process. The alert asks customers if they are sure they want to proceed without adding a tip because their orders may take longer to arrive. Dashers, which is the term DoorDash uses for its drivers who are classified as independent contractors, have the freedom to choose which orders they want to accept. Orders that take longer to be accepted by Dashers tend to result in slower deliveries.

Customers are given the option to add a tip or continue without one. The delivery company confirmed that it is conducting a pilot of this “reminder screen.” Jenn Rosenberg, a spokesperson for DoorDash, stated that offers without a tip can be seen as less desirable by Dashers, leading to longer wait times for customers, orders sitting longer at merchants, and less value for Dashers.

This “reminder screen” is the latest change DoorDash has made to emphasize the importance of tipping. In June, the company began sending tip “nudges” to customers, reminding them that they can increase tips for 30 days after a delivery. Tips are crucial for DoorDash workers to make money, and some drivers admit that they choose orders based on the expected tip amount.

However, some DoorDash drivers take a controversial approach by accepting orders and then asking customers for additional tips through text or app messages. DoorDash has stated that it does not tolerate any form of harassment on its platform, and drivers who make these requests can have their accounts deactivated.

DoorDash explains that drivers’ earnings depend on factors such as time, distance, demand, tips, and relevant promotions. Customers have the option to leave a tip both when placing their order and after receiving their delivery. DoorDash also notes that in some cases, customers may not be given the opportunity to leave a tip when ordering directly from merchants.

In 2022, DoorDash reported that over six million people globally delivered orders, collectively earning more than $13 billion.

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