- Gen Alpha, the youngest generation, has faced criticism on TikTok for their obsession with high-end makeup retailers like Sephora, with claims of rudeness and entitlement.
- One mom defends taking her 10-year-old daughter to Sephora, sharing videos of responsible shopping behavior, but faces criticism for high-end purchases.
- Debate continues on whether young children should be allowed at Sephora, with support from skincare brand Drunk Elephant and Gen Alpha defending themselves.
Additional Coverage:
- Tweens are being roasted by Gen Z for buying up expensive skincare at Sephora and Ulta. One mom who takes her kid to Sephora said it’s what Gen Alpha likes. (businessinsider.com)
Gen Alpha, the youngest generation, has been facing criticism on TikTok for their fascination with high-end makeup retailers like Sephora. There have been claims that these 10-year-old shoppers are rude, messy, and entitled. The consensus among Gen Z TikTokers is to stay out of their way if you see them at Sephora. Videos have gone viral showing middle school tweens fighting over products, bullying other shoppers, and spending excessive amounts of money on anti-aging products despite their young age.
However, one mom is encouraging the internet to let kids indulge in their interests, within reason. Stefanie Eadie, a Florida mom, defended her decision to take her 10-year-old daughter to Sephora and shared videos of her daughter and her friend being polite and responsible shoppers. Despite this, viewers criticized their high-end purchases that they couldn’t afford at their age. Eadie argued that times have changed with the rise of the internet and social media, and that her children watch approved YouTube channels where makeup and fashion are trendy topics.
The article mentions that representatives for Sephora and Ulta did not respond to requests for comment. Additionally, Gen Alpha has received support from the skincare brand Drunk Elephant, who assured parents that many of their products are safe for youthful skin. Gen Alpha is also defending itself, with one 10-year-old expressing annoyance at adults reminiscing about their own childhood toys and asserting pride in being part of Generation Alpha.
Some tweens have shared why they are interested in adult skincare and makeup, citing TikTok as a major influence. They see people they know using the products and realize they want them too. The debate over whether young children should be allowed at Sephora is ongoing, with commenters divided on the issue.