- Super Bowl LVIII is expected to have record viewership, with over 200 million American adults planning to watch the game, according to the National Retail Federation.
- Consumer spending related to the Super Bowl will reach new heights, with an estimated $17.3 billion spent on food, drinks, apparel, and party supplies, among other categories.
- The event will generate significant revenue for various businesses, including an estimated $500 million boost to the Las Vegas economy, and millions being spent on gambling. Cities across the US are also likely to experience economic benefits from the Super Bowl.
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A record number of Americans are expected to watch Super Bowl LVIII, with consumer spending related to the game also projected to reach new heights, according to the U.S. Chamber of Commerce. According to a survey by the National Retail Federation, over 200 million U.S. adults plan to watch the Super Bowl, which is more than half of the country’s population of 335 million. Of those fans, more than half will either host or attend a watch party, and an additional 16 million fans plan to watch from a bar or restaurant.
These numbers highlight the massive economic impact of the event. The NRF predicts that spending on food, drinks, apparel, party decorations, and other Super Bowl-related categories will reach $17.3 billion, up $1 billion from last year’s game. This breaks down to approximately $86 per person.
The Super Bowl will also generate substantial revenue for various businesses. The U.S. Chamber of Commerce estimates that the event will bring an additional $500 million to the Las Vegas economy. This includes projected spending of $215 million by 150,000 visitors on food, beverages, hotel rooms, game-related merchandise, and other items.
Additionally, a significant amount of money is expected to be wagered on the Super Bowl, considering Las Vegas is the gambling capital of the U.S. The American Gaming Association reports that nearly 68 million American adults, about 1 in 4, plan to bet on the contest, both through legal outlets and illegal means.
The economic impact of the Super Bowl won’t be limited to Las Vegas, Kansas City, or San Francisco. According to the Chamber of Commerce, cities across the U.S. are likely to experience a boost in revenue. Some examples include the NY-NJ-PA Metro Area with $1.2 billion, Miami-Fort Lauderdale-Pompano Beach with $366 million, Tucson with $63 million, and Anchorage with $24 million. Other cities like Erie, Punta Gorda, Osh Kosh, Missoula, and Walla Walla will also benefit from increased economic activity.
Super Bowl LVIII will be aired on CBS and Nickelodeon and streamed on Paramount+ on February 11 from Allegiant Stadium in Las Vegas. Kickoff is scheduled for 6:30 p.m. Eastern time.