Beyoncé Unveils New Haircare Line Cécred

  • Beyoncé set to launch her haircare brand, Cécred, on February 20, expanding her business ventures.
  • The announcement video emphasized diverse hair textures and showcased Beyoncé’s mother’s former hair salon.
  • Beyoncé’s caption stated that “hair is sacred,” hinting at the brand’s focus on reverence for hair. Specific products are yet to be revealed.

Additional Coverage:

Beyoncé is venturing into the haircare industry with the launch of her brand, Cécred, on February 20. The announcement was made with a short video featuring women with diverse hair textures and a glimpse of Beyoncé’s mother’s former hair salon. Beyoncé stated that “hair is sacred” in the caption of the announcement, playing on the name of the brand. It is not yet known what specific products will be included in the line. This is not Beyoncé’s first business venture, as she previously launched a management company, Parkwood Entertainment, in 2010 and her clothing line Ivy Park in 2016, in partnership with Adidas.

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