Additional Coverage:
**Former Twitter Executive Moves to Meta, Embraces New Challenges**
In a notable shift within the tech industry, Esther Crawford, previously a standout director at Twitter under Elon Musk’s leadership, has made a significant career move to Meta, where she will serve as Director of Product. This transition comes after Crawford’s tenure at Twitter, where she was recognized as one of Musk’s key executives.
Crawford expressed her excitement for the opportunities at Meta, lauding the company’s expansive reach and its pivotal role in connecting people globally through innovative technology. She highlighted her admiration for Mark Zuckerberg’s strategic vision and the company’s efforts to streamline operations, indicating her readiness to contribute to Meta’s future successes.
Her transfer to Meta follows a period of intense involvement in Musk’s Twitter, where Crawford notably endorsed the demanding work culture initiated by Musk’s takeover. Despite her commitment, she was part of the layoffs in February 2023, a move that reflected the volatile conditions within Twitter since Musk’s acquisition.
Despite switching to a significant role at Meta, Crawford maintains her interest in utilizing and supporting various social media platforms. She affirmed her intention to continue using both Meta’s Threads app and Musk’s rebranded X platform (formerly Twitter), underscoring her philosophy as a product builder to embrace a wide array of social media tools.
Crawford’s move to Meta represents not just a career change but also a broader perspective on the importance of diverse platforms in the tech landscape. Her journey from Twitter to Meta, and her commitment to engaging with multiple social media products, showcases an adaptable and forward-thinking approach in the ever-evolving digital world.