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- Elon Musk tweeted something even he can’t defend (newsbreak.com)
Elon Musk, spotted at the Cannes advertising festival, is keen to bring advertisers back to Twitter. However, his persistent tweeting might hinder that goal.
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Elon Musk’s controversial tweets continue. Recently, he tweeted content involving Tucker Carlson and Adolf Hitler that was problematic enough for advertisers to further distance themselves from Twitter.
Just when you thought it couldn’t get more bizarre, Musk topped his recent outrageous tweets. Forget his tweet from three days ago where he ventured opinions on testosterone levels and cognitive abilities, or even his claim from two days ago supporting Donald Trump and branding the Democratic Party as a party of criminals.
The latest tweet from Musk that crossed the line promoted a Tucker Carlson interview with a person who attempted to minimize the Holocaust and portrayed the Nazis as humane. This tweet was later deleted by Musk, marking a rare instance where he acknowledged the offensive nature of his post or at least recognized the backlash it attracted.
I won’t delve into the content of Carlson’s interview, which Musk deemed “very interesting” and promoted to his 196.5 million followers. The focus here is on the direct impact of these kinds of tweets on Twitter’s suitability for advertisers.
Since purchasing and rebranding Twitter as “X” in 2022, Musk has seen a significant drop in advertising revenue. Often, the reason cited complicates the issue with terms like “brand safety.” Twitter might argue that a mysterious marketing conspiracy is at play, highlighted by its litigation against some former clients.
Yet, the straightforward truth remains: Elon Musk himself is detrimental to the platform’s ad revenue. Musk’s tendency to post insensitive and controversial statements repels a broad spectrum of users, including women, Democrats, and those who oppose hate speech.
Musk’s motives or whether he fully understood the implications of the interview he promoted are irrelevant to advertisers. Given the vast landscape of digital advertising platforms, spending on Twitter might not be worth the potential controversy and headaches linked to Musk’s unpredictable tweets.
In essence, staying away from advertising on Twitter is becoming an increasingly simple decision for many advertisers.
That sums it up. And while it might be repetitive to highlight each similar incident, it’s likely not the last. We’ll probably revisit this soon, but let’s hope for a different narrative next time.
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- Elon Musk tweeted something even he can’t defend (newsbreak.com)