Tech Worker Ditches Six-Figure Salary for Wine Bar

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Tech Executive Quits for Natural Wine Bar Dream

Shanna Nasiri, a former tech executive, left her high-paying job to open a natural wine bar called With Others in Williamsburg, Brooklyn.

Tech Skills Aid Transition

Despite her career change, Nasiri’s tech experience proved valuable. She leveraged her team management and resource allocation skills to build her business.

Wine Passion Ignites Idea

Nasiri’s interest in wine, sparked by her stepdad’s collection, led to her decision to pursue a wine education and eventually open her own bar.

Community Focus

With Others is not just a wine bar; it’s a community space. Nasiri deliberately chose a location close to home to foster a strong connection with the neighborhood.

Reinvestment and Growth

Nasiri has continuously invested in With Others, adding an outdoor area, a basement cellar, and a general manager. The wine list has also expanded.

Lifestyle Shift

While her work hours have increased, Nasiri finds fulfillment in her new venture. She no longer travels and works remotely, but her life feels more balanced and purposeful.


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