Additional Coverage:
- ‘Wicked’ fans warned not to sing in theaters, must wait for sing-along screenings in money-grabbing move (foxbusiness.com)
AMC Theaters is urging moviegoers to refrain from any disruptive behavior during the “Wicked” screening. This includes singing, talking, wailing, and flirting.
Fans who wish to interact with the film will have the opportunity to attend sing-along screenings starting on December 25th.
Marketing experts believe that offering sing-along screenings is a smart move that capitalizes on the popularity of “Wicked.”
The second run of the film also gives it an advantage over streaming platforms by providing an exclusive and shared experience in theaters.
“Wicked” is projected to open with $120 million, while the sequel, “Wicked Part Two,” is set to release next year.