Additional Coverage:
- King Charles set to give Kate Middleton power to put $1 billion ‘Kate Effect’ into action (foxnews.com)
Princess Kate, wife of Prince William, is poised to become a royal influencer. She’s expected to be the first Princess of Wales in over a century to grant royal warrants, a mark of approval from the royal family to businesses they regularly use.
Royal warrants are a powerful endorsement, and Kate’s influence on the British fashion industry is already substantial. Items she wears often sell out quickly, generating over $1 billion in sales. King Charles is reportedly eager to bestow this honor on his daughter-in-law, whom he deeply admires.
Experts suggest this move signifies the King’s confidence in Kate’s judgment and her growing role within the monarchy. Her poise, intelligence, and reliability are seen as key assets as Charles delegates more responsibilities to the younger generation.
The last Princess of Wales to issue royal warrants was the future Queen Mary in 1910. Princess Diana never received this privilege. Sources say Kate hopes to grant warrants to her favorite British companies soon.
Royal watchers believe Kate will select businesses she personally values. Designers like Alexander McQueen, Catherine Walker, Jenny Packham, and accessory brands like Strathberry and Catherine Zoraida are considered likely contenders.
Royal warrants last for five years and allow recipients to use the royal arms in their branding. This prestigious association can significantly boost a company’s profile and sales. However, losing a warrant can be detrimental, as demonstrated when a lingerie company lost its warrant after publishing a tell-all memoir.
The final decision rests with King Charles. However, granting Kate this power appears to be a popular choice within the palace, further solidifying her role as a future queen. This move could further amplify the “Kate Effect” and provide a substantial boost to British businesses.
This news comes after Kate recently announced she is in remission from cancer and is looking forward to a busy year ahead.