Additional Coverage:
- Clothing Company Called As Ever Reacts to ‘Concern’ After Meghan Markle’s Lifestyle Company Rebrand (usmagazine.com)
Local vintage clothing company reacts to Meghan Markle’s brand name choice.
As Ever, a small business based in New York and New Jersey, has responded to Meghan Markle’s decision to use the same name for her recently rebranded lifestyle company.
Markle, 43, announced the name change from American Riviera Orchard to As Ever earlier this week.
As Ever’s founder, Mark Kolski, released a statement acknowledging the situation. He emphasized that the two brands are not affiliated.
Kolski explained that his company began in 2015, officially launching in 2017. He originally reworked vintage military attire, creating signature tanker pants for his wife.
Kolski affirmed his company’s commitment to continuing operations. He expressed gratitude for the support received from customers.
The vintage clothing brand has a modest following on social media, compared to Markle’s significantly larger online presence.
Kolski’s brand has shared messages of support from customers on social media. These messages highlight the brand’s unique appeal and loyal following.
Markle has not yet publicly responded to Kolski’s statement. She previously explained that the rebranding was influenced by her partnership with Netflix.
Markle’s new logo features a palm tree and two hummingbirds, reportedly a tribute to her husband, Prince Harry. The hummingbird holds special significance for Harry, as detailed in his memoir.