Additional Coverage:
- 11 Vintage Coca-Cola Memorabilia That Are Now Collectible Treasures (wealthgang.com)
Coke Collectors Rejoice! A Look at Sky-High Prices for Vintage Memorabilia
Retro Coca-Cola items are a ubiquitous sight in antique shops across the country. From well-known porcelain signs to quirky advertising displays, vintage Coke memorabilia evokes a powerful sense of nostalgia.
While these items are readily available, some rare pieces command astonishing prices. Let’s delve into some of the most expensive examples.
1. “Drink Coca-Cola Rx” Porcelain Sign: Sold for $17,000
These signs were once commonplace outside drugstores in small towns, where Coca-Cola was frequently dispensed alongside prescriptions. (Who else remembers their mom touting Coke syrup for an upset stomach?) These signs now represent a bygone era in marketing, making them highly desirable among collectors and historians.
2. 1930 Coca-Cola Countertop Advertising Sign: Sold for $6,000
This sign, with its reverse glass front panel, radiates classic Coca-Cola charm. Its rarity makes it a testament to Coca-Cola’s extensive advertising history and the artistry of early neon sign craftsmanship.
3. Coca-Cola Oval Die-Cut Sign: Sold for $6,000
This 1926 die-cut sign, produced by The American Artworks Inc., is a nostalgic piece of early Coca-Cola advertising. Featuring a woman enjoying a glass of Coke, with the iconic Coca-Cola script logo in the background, it visually captures the brand’s golden age of marketing.
4. Coca-Cola Coffee & Tea Hanging Sign: Sold for $5,900
This sign advertised not one, not two, but three beverages! It conjures up images of a bygone era: a brick building adorned with flower boxes, a paperboy on his bicycle, and the gentle sounds of birds chirping on a beautiful summer day.
5. 1949 Coca-Cola Sprite Boy Sign: Sold for $5,500
Remember Sprite Boy? This charming, green-haired mascot is a piece of advertising gold. One can’t help but wonder why he isn’t still around.
6. 1957 Coca-Cola Policeman & Bottle Metal Sign: Sold for $6,000
This 1957 die-cut, single-sided tin sign features the classic Coca-Cola policeman figure. These signs were strategically placed in stores and on roadways to boost brand visibility.
7. Coca-Cola Baird Figure 8 Clock: Sold for $4,250
This Coca-Cola Baird Clock, dating back to 1891-1895, is a remarkable piece of early Coca-Cola advertising. Created during the brand’s infancy, it promotes the beverage as “the ideal brain tonic” for headaches and exhaustion.
8. 1930s Coca-Cola 5-Cent Fountain Dispenser: Sold for $8,000
This six-sided dispenser, with its prominent “Drink Coca-Cola” and 5ยข branding, evokes a time of simpler (and significantly cheaper) pleasures.
9. Coca-Cola “Take Home a Carton” Embossed Tin Sign: Sold for $6,500
A carton of six glass bottles of Coke for 25 cents? This sign makes one long for the days of such affordable indulgences.
10. Coca-Cola Coin-Operated Vending Machine: Sold for $14,000
In a time when even gumball machines require a small fortune, this vintage Coke vending machine, which dispensed bottles for a mere 5 cents, seems like a relic from a different world.
11. Coca-Cola Luncheonette Ice Cream Sign: Sold for $11,000
This well-preserved, multi-piece porcelain sign is a prime example of classic mid-century Coca-Cola advertising. Its colorful, eye-catching design makes it a highly sought-after item for Coke collectors.
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- 11 Vintage Coca-Cola Memorabilia That Are Now Collectible Treasures (wealthgang.com)