Additional Coverage:
- Step aside, Aspen. There’s a new town aiming to be Colorado’s luxury hot spot. (businessinsider.com)
Snowmass Steps Out of Aspen’s Shadow
For years, the Colorado ski town of Snowmass lived in the shadow of its glitzy neighbor, Aspen. Often described as Aspen’s “sleepy second cousin” or “little sister,” Snowmass lacked the high-end dining, luxury shopping, and bustling après-ski scene of its famous sibling. But thanks to a billion-dollar development project, Snowmass is forging its own identity and stepping into the spotlight.
The transformation is centered around Snowmass Base Village, an 11-acre development that has been years in the making. After overcoming numerous hurdles, including changes in ownership and a recession, the project is nearing completion.
The village boasts nine residential complexes, the Limelight Hotel, a variety of shops and restaurants, a community center, and a public plaza. The final piece, a luxury condominium complex called Stratos, is slated for completion in 2027.
This development has significantly altered the landscape of Snowmass, attracting a new wave of affluent visitors seeking a luxurious mountain getaway. New high-end restaurants like Kenichi and Aurum Food and Wine offer sophisticated dining experiences, while luxury retailers cater to discerning shoppers.
The real estate market is also booming, with new developments offering modern amenities and stunning mountain views. While prices remain high, they are still more affordable than Aspen, attracting second-home owners and investors alike.
However, not everyone welcomes the rapid growth. Some long-time residents worry about the loss of the town’s small-town charm and the challenges that come with increased tourism, such as traffic congestion, parking shortages, and the need for more affordable housing and childcare. Local officials emphasize their commitment to sustainable growth, prioritizing initiatives that benefit both visitors and the community.
Despite the growing pains, Snowmass is carving out a unique niche in the luxury travel market. Unlike Aspen, which caters to a sophisticated, see-and-be-seen crowd, Snowmass cultivates a more relaxed, family-friendly atmosphere. With its vast ski terrain, family-oriented lodging options, and a variety of activities for all ages, Snowmass is becoming a popular destination for families seeking a luxurious yet laid-back mountain vacation.
While Aspen remains a household name, Snowmass is finally making a name for itself. Local business owners and tourism officials believe the two towns complement each other, offering visitors a diverse range of experiences. As Snowmass continues to evolve, it aims to strike a balance between attracting high-end tourism and preserving the friendly, welcoming spirit that has always defined this mountain community.
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- Step aside, Aspen. There’s a new town aiming to be Colorado’s luxury hot spot. (businessinsider.com)