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Ferrari Prices to Jump After New U.S. Tariffs
Luxury carmaker Ferrari announced Thursday that it will implement price increases of up to 10% on select models starting April 2nd, citing new U.S. auto tariffs. This could add tens of thousands of dollars, and in some cases hundreds of thousands of dollars, to the already hefty price tags of these coveted vehicles.
The price hikes will primarily affect popular models such as the Purosangue SUV, the 12Cilindri, and the F80. For example, the starting price of a Purosangue will jump by approximately $43,000, while the limited-edition F80 could see an increase of over $350,000. However, pricing will remain unchanged for vehicles imported before April 2nd, as well as for the 296, SF90, and Roma model families.
These price adjustments come in response to the 25% tariffs on imported cars announced by then-President Trump. Ferrari, which manufactures all of its vehicles in Italy, is directly impacted by this levy.
Despite the impending price increases, Ferrari maintains its financial targets for 2025, though the company acknowledges a potential slight impact on profitability. CEO Benedetto Vigna recently emphasized the importance of respecting their clientele, suggesting a careful consideration of pricing strategies even with a typically affluent customer base.
While Ferrari’s stock saw a minor uptick Thursday morning, shares of major U.S. automakers trended downwards. The long-term impact of these tariffs on Ferrari sales remains to be seen, particularly given the existing year-long waiting lists for many of their models.