Additional Coverage:
- ‘Shark Tank’ founders involved their newborn in business pitch — and it went as expected (marketrealist.com)
Local Couple’s Cool Idea Lands “Shark Tank” Deal
A local couple, Jeremy and Jackie Samuelson, recently appeared on “Shark Tank” to pitch their innovative product, The Lady Alpha Nursing Cool Cover. This unique nursing cover features a built-in, rechargeable, bladeless fan designed to keep both mom and baby cool during breastfeeding. The Samuelsons even incorporated their baby daughter, Sunny, into the pitch!
The Sharks were immediately impressed with the product’s functionality and the couple’s impressive sales figures. In just seven months, they sold 1,400 units, generating $79,000 in revenue. Even more remarkable, they achieved this success with zero cost of customer acquisition through savvy social media marketing.
Beyond the numbers, the Samuelsons’ compelling personal stories resonated with the Sharks. Jeremy spoke of his childhood working on a farm, instilling in him a strong work ethic. Jackie shared her mother’s inspiring journey as an immigrant who worked three jobs before launching her own cleaning company.
The couple explained their need for a $100,000 investment for a 10% stake in their business, citing the challenge of keeping up with the high demand generated by Jackie’s social media marketing. With pre-orders already coming in and a utility patent secured, their potential for growth was clear.
Ultimately, Barbara Corcoran offered the Samuelsons the full amount they requested, even promising to fund future purchase orders. The couple enthusiastically accepted the offer, marking a significant milestone in their entrepreneurial journey.