Additional Coverage:
- ‘Snow White’ is tanking at the box office — but Disney may get the last laugh (businessinsider.com)
Disney’s live-action “Snow White” remake stumbled in its second weekend at the box office, falling to a mid-budget action film. The film brought in only $14 million domestically, a significant drop from its opening weekend. With a production budget of $270 million (excluding marketing), the film faces an uphill battle to profitability in theaters.
However, box office analysts suggest that the film’s financial performance isn’t as dire as it appears. While a theatrical loss is likely, “Snow White” is expected to recoup its costs and eventually become profitable through various revenue streams. These include digital sales, video-on-demand rentals, streaming on Disney+ and Hulu, network broadcast on ABC, merchandise sales, and theme park tie-ins.
The controversy surrounding the film, including casting choices and the use of CGI, might actually contribute to its streaming success. While the negative buzz impacted theatrical performance, it could generate significant interest on streaming platforms, where controversial films often thrive.
Although a streaming hit wasn’t Disney’s primary goal, the success of big-budget streaming releases on platforms like Netflix and Amazon suggests that a theatrical run isn’t essential for profitability. The film’s enduring appeal to children, along with merchandising opportunities, further strengthens its long-term financial prospects.
While audience fatigue with Disney remakes is a possibility, the company is unlikely to abandon this strategy given the potential for revenue generation through diverse platforms. “Snow White’s” performance underscores the evolving entertainment landscape, where streaming and ancillary revenue streams are crucial for a film’s overall financial success.
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- ‘Snow White’ is tanking at the box office — but Disney may get the last laugh (businessinsider.com)