Additional Coverage:
- Jamie Lee Curtis makes plea to Mark Zuckerberg to take down unsettling AI video (the-independent.com)
Jamie Lee Curtis Takes on Zuckerberg Over AI-Generated Ad
Actor Jamie Lee Curtis recently took to Facebook to publicly call out Meta CEO Mark Zuckerberg for an AI-generated video featuring her likeness. Curtis, star of films such as True Lies and Everything Everywhere All at Once, expressed her frustration at the unauthorized use of her image in a fake commercial. In her post, she emphasized her commitment to truth and integrity, stating that the fabricated advertisement undermined her credibility.
The offending video used edited clips from an interview Curtis gave regarding the Los Angeles fires, manipulating her words to promote a product. The actor explained how this misrepresentation damaged her ability to communicate authentically. Having deleted her Twitter account, Curtis explained that appealing directly to Zuckerberg on Facebook was her last resort.
Remarkably, just two hours after Curtis’s post, Meta removed the video from its platforms. A company spokesperson confirmed the ad violated their policies.
A triumphant Curtis followed up with a post celebrating the victory: “It worked! Yay Internet!
Shame has its value!”
Before her public plea, Curtis had attempted to resolve the issue through her legal and social media teams, but to no avail. She expressed concern over the potential dangers of AI misuse, particularly regarding political figures and public servants.
“Just think about the threat of this…politicians or public servants saying things that they aren’t saying. It’s like the wild wild West,” she warned.
Curtis joins a growing list of celebrities whose images have been appropriated by AI. Other instances include AI-generated content falsely suggesting Taylor Swift’s endorsement of a political candidate and an AI voice mimicking Scarlett Johansson.
Johansson has been a vocal critic of AI misuse after her likeness was used in a deepfake video condemning antisemitism. She highlighted the potential of AI to amplify hate speech as a significant threat.
The issue of AI-generated content has prompted legislative action, with California Governor Gavin Newsom supporting measures to protect actors and creatives. However, concerns remain about the future of such legislation at the federal level.
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- Jamie Lee Curtis makes plea to Mark Zuckerberg to take down unsettling AI video (the-independent.com)