Are Cruise Lines Ditching Real Destinations?

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Cruise Lines Charting a Course for Private Island Paradises

Cruises have always been synonymous with exploration, a chance to see the world from the comfort of a floating resort. But a shift is underway, with cruise lines increasingly focusing on their own private islands and resorts, creating a theme park experience in the middle of the ocean.

While cruise ships still journey to diverse global destinations, from the icy plains of Antarctica to the historic shores of the Mediterranean, the industry’s focus is narrowing. These purpose-built beach resorts offer lucrative opportunities for cruise lines, but may disappoint travelers seeking a more traditional, exploratory experience.

Major cruise lines are investing heavily in their private island portfolios. Royal Caribbean, for instance, projects that by 2027, a staggering 90% of its Caribbean cruises will stop at one of its own properties.

The company is planning four new destinations by early 2027, two in Mexico, one in the Bahamas, and one in the South Pacific. Some itineraries will feature these private retreats as the only ports of call.

Other industry giants are following suit. Norwegian Cruise Line is expanding its private island and constructing a larger pier.

Carnival and MSC are also developing new private getaways in the Bahamas. Most upcoming Caribbean cruises for these lines include stops at their exclusive islands.

This trend toward company-owned destinations makes good business sense for cruise lines. These ports are often conveniently located, reducing fuel costs.

By controlling the entire experience, from dining to excursions, cruise lines can maximize profits. Private islands offer a range of amenities and activities, from water parks to luxurious villas, albeit often with hefty price tags.

For families, particularly multigenerational groups, these private resorts can be an attractive option. They offer a controlled, consistent, and convenient environment with kid-friendly activities.

However, travelers seeking cultural immersion and authentic local experiences might find these manufactured paradises lacking. If checking off countries from a bucket list is the goal, consider alternative travel options that prioritize exploration and cultural exchange over the curated comforts of a private resort.


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