New CapCut App Coming for US Users

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TikTok’s parent company, ByteDance, is reportedly developing a US-specific version of its popular video-editing app, CapCut. This move comes as the company grapples with a 2024 law mandating the divestment of TikTok and other US assets.

Documentation seen by Business Insider indicates the new app would be called “CapCut US.” This strategy mirrors a similar plan to create a separate US version of TikTok itself, as reported by The Information.

The potential split of CapCut underscores ByteDance’s efforts to comply with the looming divestment deadline. The app has become essential for both professional content creators and casual users, boasting over a billion downloads on the Google Play store and currently topping Apple’s US app store charts for photo and video apps.

While the future of TikTok remains uncertain amidst ongoing negotiations and potential sales, the creation of a separate CapCut app raises several key questions. It’s unclear whether content and templates from international users would be accessible on the US version, or whether the new app’s owner would have access to ByteDance’s algorithms. Furthermore, it remains to be seen whether these separate US apps will fully address the national security concerns that prompted the divestment law in the first place.

ByteDance’s efforts to retain its US user base face increasing competition. Rival platforms like YouTube and Meta have introduced similar video-editing features, potentially challenging the adoption of new, separate US-based apps.

Meta’s “Edits” app, for instance, is already gaining traction in the US market. The company’s ability to navigate these challenges and successfully launch “CapCut US” will be a significant test of its adaptability in the face of regulatory pressure and market competition.


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