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Reese’s Shoe Launch Hits a Brick Wall, but “Mebounds” Campaign Remains Strong
Angel Reese’s highly anticipated signature shoe launch with Reebok hit an unexpected snag this weekend in Indianapolis. The unveiling of the “Mebounds” colorway, timed for the WNBA All-Star Game, became a social media talking point – but not entirely for the reasons Reebok intended.
A billboard featuring Reese and her new kicks was strategically placed in Indianapolis, home of the Indiana Fever and Reese’s rival, Caitlin Clark. However, the billboard’s brick backdrop became an unfortunate distraction, drawing humorous comparisons and overshadowing the shoe’s vibrant design. Social media users were quick to point out the irony of the flashy advertisement against the gritty background.
Despite the billboard blunder, the “Mebounds” campaign itself remains a powerful statement. The name, derived from a term used to criticize Reese’s rebounding style, has been cleverly reclaimed and trademarked. Reese is even donating a portion of the proceeds to cyberbullying prevention, turning an insult into a positive force.
The launch also highlights Reese’s impressive rise in the WNBA. She’s one of only five active players with a signature shoe deal, a testament to her on-court dominance.
Reese is currently leading the league in rebounds and has delivered standout performances throughout the season, including a recent streak of nine consecutive double-doubles. She also recently became the fastest WNBA player to reach 500 career points and rebounds.
While the billboard placement may have missed the mark, the “Mebounds” campaign and Reese’s performance on the court speak volumes. Fans will have the chance to see the shoes in action during the All-Star game, where Reese is sure to make a statement – regardless of what’s behind her.