Additional Coverage:
Governor Kristi Noem’s appearance has become a hot topic online, sparking speculation about potential cosmetic procedures. A recent TikTok video by @bekahdayyy highlighted the changes in Noem’s look over the years, questioning how the governor appears younger now than in older photos. The video’s caption, “Why is Kristi Noem aging backwards and forwards at the same time,” reflects the online buzz surrounding Noem’s evolving appearance, particularly since her involvement with the Trump administration.
While Noem has not publicly confirmed any cosmetic work, the changes are noticeable. Over the past decade, her transformation has led to online discussions about possible treatments, including injectables. Commentators point to potential lip and cheek enhancements, a more defined brow arch, and tighter skin.
Noem’s new look has even been labeled the “Mar-a-Lago face,” a trend reportedly gaining popularity among some conservative Republican women. This aesthetic is characterized by full lips, long lashes, tight skin, hair extensions, and significant facial filler.
The New York Times even dubbed Noem’s transformation the “Trumpification of Kristi Noem.” Although the governor has openly discussed getting her teeth fixed, she has not confirmed any other cosmetic procedures.
The change in Noem’s appearance became particularly noticeable after she joined the Trump administration. Some speculate she adopted this aesthetic to fit in with other women in Trump’s circle who share a similar look.
Social media users have commented on the similarities, comparing Noem to Kimberly Guilfoyle and Melania Trump. Some comments criticize the perceived artificiality of this look.